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competitive strategy.
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Topic Article
The mediating effect of competitive strategy on the relationship between market development, product development and performance of manufacturing based SMEs in Nigeria
Sidi Bello Alkasim • Haim Hilman • Abdul Manaf bin Bohari
Volume 12 Issue 2 · 19 Jan 2018
The aim of this study is to examine the mediating effect of competitive strategy on the relationship between growth level strategies, and firm performance. Data was compiled from the manufacturing based SMEs operating i…