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expected security
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The impact of the E- CRM (expected security and convenience of website design) on E- loyalty field study on commercial banks
Hadeer Helal M. Rashwan • Abdelaty Lasheen M. Mansi • Heba E. Hassan
Volume 14 Issue 01 · 29 Sep 2019
This study aimed to investigate the micro-linkages between electronic customer relationship management (E-CRM) and electronic loyalty of customers, through electronic banking satisfaction as a mediator variable. specifi…