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Chaining
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Topic Article
'Custom-Standardization' - Uncovering the basis for global chaining strategy in prepared food retail
Ray Titus • Debashish Sengupta
Volume 06 Issue 1 · 28 Jan 2013
This paper proposes a global expansion model in Food & Beverage retail based on the concept of ‘Custom Standardization’. The concept explores how processed and prepared Food and Beverage can be retailed…