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Customer-Brand Relationship
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“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”
Piyaporn Auemsuvarn
Volume 13 Special Edition · 27 May 2019
Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclus…