Small and Medium-Sized Enterprises (SMEs)
This topic currently groups 2 published articles across 2 issues.
The influential factors of business development among SMEs in the Food Industry of the GCC Region
Bandar Fahad Alharbi • Ahmed Al-Ashaab
Volume 14 Issue 02 · 29 Apr 2020
SMEs are the core engine of most economies around the world. Empowering SMEs with the right tools, especially those tools utilized to formulate business models would help the ventures to thrive more successfully. This s…
“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”
Piyaporn Auemsuvarn
Volume 13 Special Edition · 27 May 2019
Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclus…